Moving App Marketing
Marketing
A marketing website highlighting an application that aids in calculations needed for a moving company.
Project Overview
Client: Moving Company
Industry: Transportation and Logistics
Tool: Figma
Timeline: 4 weeks - 2025
My Role: Lead Designer
The goal of this marketing website was to highlight the benefits of the application and show the user, whether it be for personal or business use, how it could be helpful for them. We wanted to create a website that kept the theme of the application in the forefront as well as making it easy for the user to navigate in order to discover if this application is something that would work for them.
Planning
Research + planning included:
research of similar marketing type websites in order to see what works in order to promote a site in terms of design and user experience
keep a user-first mindset in planning the designs to craft the best possible user experience through the pages
wireframes of desktop/tablet/mobile pages to plan the layout of each page and quickly have a visual for the ideas so far
Design Solution
Moving into high-fidelity prototyping, this part was when the vision really started to come to life, and the aesthetic direction became more clear. The main point was to properly highlight all the use cases of the tool and how it can best help the user.
Overall, the main points focused on included:
how to translate designs from desktop to mobile and creating a seamless experience on each screen between the different pages
reflect the brand closely and accurately
clearly communicate the benefits to the user of the application
