Startup Agency Website

Project Overview

Client: Startup Agency
Industry: Fintech, SaaS
Tool: Figma
Timeline: 4 weeks - 2025
My Role: Lead Designer

This website design was meant to showcase the services offered by a startup agency focusing on custom software. The overall idea was to maintain a sleek design and emphasize the brand’s unique identity in the evolving tech industry. Additionally, there was a need to properly display the pricing to make sure potential customers can select the best options for their team.

Planning

Research + planning included:

• discussing with the client what they wanted as the overall feel of the website to highlight the sleek, modern focus of the brand

• taking note of brand identity and researching modern and unique designs that could make this pop

• wireframes to have an initial direction and plan to make the most user-friendly layout

Design Solution

Moving into high-fidelity prototyping, this part was when the vision really started to come to life, and the aesthetic direction became more clear. The main point was to tell a story of how this agency works and how they can benefit the user through the emphasis of the modern, techy look.

Overall, the main points focused on included:

• communicating clear brand color themes and typography

• creating clean, modern looking components that reflect the tech-forward initiative of the agency

• presenting the content in a way that made sense to read from a new user perspective