Startup Agency Website

Project Overview

Client: Startup Agency
Tool: Figma, Adobe Illustrator
Timeline: 2 weeks - 2025
My Role: Lead Designer

This website design was meant to showcase the services offered by a startup agency focusing on custom software. The overall idea was to maintain a sleek design and emphasize the brand’s unique identity in the evolving tech industry. Additionally, there was a need to properly display the pricing to make sure potential customers can select the best options for their team.

Planning

Research + planning included:

• discussing with the client what they wanted as the overall feel of the website to highlight the sleek, modern focus of the brand

• taking note of brand identity and researching modern and unique designs that could make this pop

• wireframes to have an initial direction and plan to make the most user-friendly layout

Wireframe for the main page, the goal here was to welcome the user and grab their interest so I needed to determine a pleasant way to display the information about the agency here, with more in depth information as you scroll such as testimonials and processes.

Wireframe for the about page displays the details of the agency's services and team in a unique layout for interested users and potential customers.

Design Solution

Now I moved to creating the high-fidelity mockups, giving clear shape to the project's aesthetic direction and realizing how the user will view the information from the perspective of someone with no prior knowledge of the agency. The main point was to tell a story of how this agency works and how they can benefit the user through the emphasis of the modern, techy look.

Overall, the main points focused on included:

• communicating clear brand color themes and typography

• creating clean, modern looking components that reflect the tech-forward initiative of the agency

• presenting the content in a way that made sense to read from a new user perspective

Elements of the design system I created for this project, with different cards, buttons, typography, etc. to easily be reused throughout the different pages.

High fidelity mockup of the main page, where we see the modern feel and aesthetic come through. The featured blog is highlighted, calling to the user's attention and the whole page is easy to navigate and differentiate the various sections of information.

High fidelity mockup of the about page highlights the solutions the agency provides even better to the user, with the vibrant gradients emphasizing the main details to potential customers.